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KEYWORLD ENTERTAINMENT is derived form the name "Keishon," which happens to eb the middle names of both father and daughter, Keishon and Lil Amnber. Amber is compared to a rose sprouting from asphalt, with all the trials and tribulations that have attempted to ravage her and her father's lives, she has remained well rooting in GOD and good family values, which her father, Keishon , is soley responsible for. Her name is meaning "is to be GOD sent." Amber has grown-up in a single-parent household since she was born, headed by keishon Keys. She has learned what it is to be not only a dynamic human-being, but she has also been taught strong work ethics, yet compassion that is succeded by none. At the age of 12, the future of KEYWORLD ENTERTAINMENT has a schedule that msot adults would quiver at the thought of.
On an average day, Ambers schedule consist of the following: prayer first, then morning pratices where she practices her rapping skills, breakfast, tutor hall and then a luch break. Next comes vocal training (if you think she is a hot MC, wait 'till you hear her sing!), a dance rehersal, studio rehersal, and then work inside the studio. Her father is a strong believer that "you must think like a star before you're a star! She has been trained and raised specifically for the music industry, and for the past 7 months for KEYWORLD RECORDS." Now it is the part of the day that every kid loves, playtime followed by the part of the day that every kid dreads, homework . Don't think that Lil' Amber does all this rehersal just to keep it to herself , this Lil' Firecraker showcases her Pretty-Thug Girl Style in Clubs, TV specials, Concerts, Special Benefits all around the ATL, where she continues to woo everyone from children to the most mature adults. The future of KEYWORLD RECORDS is safe in the hands of a young father with a little girl with an outstanding image, dynamic skillz, and personality that is contagious to the masses. "By the way, she goes by the name Lil' Amber, a.k.a. KEISHON!"
